Nasty C says: вЂњThe title of my album was inspired by me openly embracing being Zulu. Zulu is one of the cultures that originates from South Africa. One of the ways he will be doing this is through his upcoming album, Zulu Man With Some Power. He has used his voice to bring the world to Africa but it speaks volumes that he now intends to take Africa to the world. Nasty C has always sought to make the globe even smaller through his music. He has toured Africa, Asia, Europe, Australia and North America and brought his own live performance property, the Ivyson Tour, to Kenya, Zimbabwe, Namibia and more. Juice Back became a continent-wide smash and so followed a remix featuring Nigerian muso, Davido and South African rapper, Cassper Nyovest. It was proof that his breakthrough single, Juice Back, and his boundary-breaking mixtape, Price City (2014) were not just luck. The seminal album earned him four Metro FM Music Awards, a South African Music Award and a BET Awards nomination.

Preceding this success, Nasty C released his debut album, Bad Hair (2016) and its re-release, Bad Hair Extensions, which featured French Montana. Strings and Bling won him two South African Music Awards and two AFRIMMAs. That year, he was also nominated for an MTV Europe Music Award. Nasty C has the ear of the world and in 2019, he was the only South African nominated for a BET Hip Hop Award in the Best International Flow category. A further 14 songs off this album were certified gold. The album spawned three multi-platinum singles вЂ“ King, Jungle and the radio smash, SMA вЂ“ as well as the platinum single, Strings And Bling. With over 120 million streams, Nasty CвЂ™s sophomore effort, Strings And Bling, was the most streamed South African and African album on the streaming platform in Sub-Saharan Africa. This hitmaker has been the most streamed South African artist on Apple Music for four years in a row. As a result, the rapper-producer has released three mixtapes, two albums and featured on pan-African and international chart-toppers. ItвЂ™s an iconic record label and has made the careers of many of the artists I look up to.вЂќДЇor five years, Nasty C has had a singular focus: to push the boundaries of his own potential. The signing sees the South African artist join a music royalty roster that includes the likes of Kanye West, Justin Beiber and Nas.ДЄ legend-in-the-making himself, Nasty C says: вЂњItвЂ™s powerful to be a part of the Def Jam family.

Recently signed to Def Jam Records, through a joint venture with Universal Music Africa, the 23-year-old rapper is prepping for the release of his third album, Zulu Man With Some Power. Now he is amplifying that voice and embracing his global audience. The multi-award winning South African rapper originates from Durban in the KwaZulu-Natal Province, and has been dubbed вЂњThe Coolest Kid In Africa.вЂќ He takes this role seriously and has said: вЂњI never chase the dream, I design it.вЂќ If anyone can not only change music, but the world at large, itвЂ™s French Montana.Nsikayesizwe David Junior Ngcobo, who is more popularly known as Nasty C, is the voice of his generation. Citizen after emigrating to the South Bronx from Morocco at just 13-years-old. In addition to becoming the very first rap ambassador of Global Citizen, he staunchly supported humanitarian efforts, spanning DACA, the viral Mama HopeВ #UNFORGETTABLE Dance Challenge, which raised over $500,000-plus, and his Pan-African health and education movement into Morocco with Care Morocco. At the same time, he has left an indelible mark on communities around the globe. Meanwhile, his sophomore effort, JUNGLE RULES, went gold and dominated the charts. 2017 saw him ascend to superstar status with the blockbuster smash вЂњUNFORGETTABLEвЂќВ , which cemented him in the вЂњBillion ClubвЂќВ for streaming and earned a septuple-platinum certification from the RIAA. His inimitable fusion of classic East Coast rhymes, wavy pop swagger, and international ambition elevated him to the forefront of the game on a global scale.

Some artists blur genres, but French MontanaВ blurs borders. Most importantly, MONTANAВ primes French MontanaВ for what promises to be a monumental year ahead. Meanwhile, the albumвЂ™s total streams eclipse 1.1 billion, while views exceed half-a-billion. вЂќВ This week, his next surefire hit вЂњ Out Of Your MindвЂќВ featuring Swae LeeВ and Chris BrownВ impacts Rhythmic Radio. MONTANAВ yielded the double-platinum вЂњLockjawвЂќВ , platinum вЂњNo StylistвЂќВ , and platinum вЂњNo Shopping.

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